Lighting redefined. Own your data.

VREEDA turns a simple light bulb into a smart home — with lighting services that make your life safer, easier and more beautiful. And you stay in control of your data at all times.

Our mission

Exciting products are often built on user data. We only work with your data with your consent — to develop better services and new products. Your data is transmitted encrypted and stored on IT systems in Europe.

No hub, no technical frills: screw in the bulb, open the app, and off you go.

About VREEDA

Founded in Essen in 2020, our team brings decades of experience from the European smart home market. Our own IoT platform connects lamps, app and services — and partners can build their own lighting services on it. We are supported by Microsoft for Startups and Deutsche Telekom's Techboost programme.

Our values

People at the centre

We build services for real needs, not technical gimmicks.
Responsible data handling

Data protection in line with the GDPR, privacy by design and full transparency.
Low barriers

Smart lighting should be affordable and easy for everyone.
Together, not alone

We cooperate across industries — with manufacturers, insurers, utilities and clubs.